ad tech
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Retargeting
What is retargeting? It is advertising that serves ads to people who have previously visited a website. A pixel or cookie recognises…
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How Programmatic Advertising Works
A visitor opens a news page and an ad is already there. So how does programmatic advertising work? Software auctions each ad…
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Ad Fraud and Verification
A campaign report shows plenty of clicks and almost no sales. What is ad fraud? It is the use of deceptive practices…
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Ad Tech Basics
What is ad tech? It is the software that lets advertisers buy, publishers sell and ad servers deliver digital ads automatically. The…
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Ad Servers
What is an ad server? It is the software that decides which ad fills an ad slot, delivers that ad to the…