Ad Tech
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Retargeting
What is retargeting? It is advertising that serves ads to people who have previously visited a website. A pixel or cookie recognises…
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How Programmatic Advertising Works
A visitor opens a news page and an ad is already there. So how does programmatic advertising work? Software auctions each ad…
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Ad Fraud and Verification
A campaign report shows plenty of clicks and almost no sales. What is ad fraud? It is the use of deceptive practices…
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Ad Impressions and How They Are Served
Situation Viewable condition Planning use Standard display ad At least 50% of the ad size on screen for 1 second or more…
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Ad Tech Basics
What is ad tech? It is the software that lets advertisers buy, publishers sell and ad servers deliver digital ads automatically. The…
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Ad Servers
What is an ad server? It is the software that decides which ad fills an ad slot, delivers that ad to the…
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Tracking Pixels and Conversion Tracking
What is a tracking pixel? It is a 1×1 transparent image embedded in a website, ad or email that reports to a…
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Ad Networks
What is an ad network? It is a company or platform, such as Google AdSense, that connects advertisers with publishers, meaning the…
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Display Advertising
What is display advertising? It is paid advertising that uses image, video or text ads on websites and apps, most commonly images…
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Demand-Side Platforms
Quick answer: what is a demand side platform? It is automated software that advertisers use to buy, manage and optimize digital ads…