Wunderloop
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Ad Tech Basics
What is ad tech? It is the software that lets advertisers buy, publishers sell and ad servers deliver digital ads automatically. The…
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Ad Servers
What is an ad server? It is the software that decides which ad fills an ad slot, delivers that ad to the…
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Tracking Pixels and Conversion Tracking
What is a tracking pixel? It is a 1×1 transparent image embedded in a website, ad or email that reports to a…
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www.socialbizmagazine .com: What the Address Leads To
www.socialbizmagazine .com is a way of typing the address of socialbizmagazine, a content site that presents itself as a magazine. The spaced…
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Ad Networks
What is an ad network? It is a company or platform, such as Google AdSense, that connects advertisers with publishers, meaning the…
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Display Advertising
What is display advertising? It is paid advertising that uses image, video or text ads on websites and apps, most commonly images…
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Giveaways look what mom found: how to find and enter them
Giveaways look what mom found is the Giveaways section of a family blog called LookWhatMomFound, listed in the site’s main navigation. People…
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Cost Per Acquisition (CPA)
A campaign spends its budget and the report shows sales, but what is cost per acquisition? It is total campaign cost divided…
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UTM Parameters for Campaign Tracking
Symptom First action Planning use Campaign visits show up as direct traffic Add UTM tags to the link that was shared An…
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Advertising Campaign Metrics
Online advertising metrics fall into reach, engagement, conversion and revenue groups, and the first decision is which business goal the campaign serves.…